Shop Small Saturday 2024. Small business saturday is an annual event that began in 2010, when american express launched the first small business saturday campaign to help support small, local businesses during the big holiday shopping rush. Each year, on the saturday after thanksgiving, millions of individuals, businesses, and communities have.
The day infuses money back into our local economies, promotes vibrant and diverse communities, and celebrates the important role of small businesses in the national economy. Learn about the nationwide shop small movement to help small businesses and communities thrive, proudly backed by american express.